Digital signage is essentially electronic screens which display content to people. This can be for the purpose of advertising, marketing, informing, or simply entertaining.
These screens are typically found in high foot-traffic areas within retail stores, shopping malls, transport centres such as train stations and airports, businesses, restaurants and many other locations.
Digital signage offers the ability to display a variety of different content types on the digital screens – images, animations, video, as well as rss feeds and live data such as weather forecasts, news headlines, stock information, etc …
Updates to content can be made in a few different ways. A USB drive can be inserted into the media player – a suitable solution for owner/operator businesses. A networked system can be updated via the internet either through the signage software downloaded to a PC, or over a SAAS product.
Digital signage is ideal for most public places as it reaches a captive audience. Because generally the content is constantly changing, the display screen generates more attention than static imagery and also boasts higher message retention.
Hydro Media provides digital signage for all industries – hotels, real estate agencies, retail stores, restaurants and cafes, transportation centres, corporate offices, entertainment venues, and other public spaces.
Professional digital signage projects use commercial-grade display screens which are designed for long term operation. Digital signage display screens shouldn’t be compared to consumer televisions which are designed to be used in the home environment.