Digital signage

What is digital signage?

Digital signage comes in a variety of forms. From large digital billboards to retail LCD screens, digital menu boards to airport flight information screens.

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Digital signage is essentially electronic screens which display content to people. This can be for the purpose of advertising, marketing, informing, or simply entertaining.

These screens are typically found in high foot-traffic areas within retail stores, shopping malls, transport centres such as train stations and airports, businesses, restaurants and many other locations.

Digital signage offers the ability to display a variety of different content types on the digital screens – images, animations, video, as well as rss feeds and live data such as weather forecasts, news headlines, stock information, etc …

Updates to content can be made in a few different ways. A USB drive can be inserted into the media player – a suitable solution for owner/operator businesses. A networked system can be updated via the internet either through the signage software downloaded to a PC, or over a SAAS product.


10 benefits of digital signage

  • Eliminate or reduce printing costs for static signage or posters
  • Make changes to content quickly and easily
  • Manage a network of display screens remotely
  • Create consistency at each location
  • Schedule content to be displayed at set times or days
  • Reduce perceived dwell times
  • Entertain / inform through video and moving images
  • Create more attention than static signage
  • Digital signs are sharp and modern looking
  • Display live information

Digital signage is ideal for most public places as it reaches a captive audience. Because generally the content is constantly changing, the display screen generates more attention than static imagery and also boasts higher message retention.

Hydro Media provides digital signage for all industries – hotels, real estate agencies, retail stores, restaurants and cafes, transportation centres, corporate offices, entertainment venues, and other public spaces.

Professional digital signage projects use commercial-grade display screens which are designed for long term operation. Digital signage display screens shouldn’t be compared to consumer televisions which are designed to be used in the home environment.

Auckland Council digital signage